Turning an idea into a product and eventually a brand requires smart and strategic moves. These moves are captured in the Product management framework that details how the vision will be transformed into a business. Here are the principles that entrepreneurs and companies must follow in order to achieve successful implementation of their frameworks.
Develop clear objectives. Goals are important because they inform every other activity that takes place. The goals must be informed by your desire as a brand. They will give you an idea of the personnel you need to bring on board and the resources that you have to set aside. These goals must also be communicated to everyone working in the system to enable you build synergy.
Develop a system that guarantees delivery of set objectives. The aim is to eliminate a silo-d approach where departments and individuals are viewed as independent from the overall objective. Everyone needs to feel part of a process that results into a product. An accountant, for example, must see his role towards production of an artifact despite the fact that he does not know the ingredients or processes. This system is meant to enhance efficiency and speedy delivery.
All actions, resources and activities must be aligned to the objectives of the company. This requires the development of common incentives and shared goals. Any activity that does not advance the goals and objectives of your business should be eliminated. Align all metrics and measures towards the attainment of the said objectives. This eliminates redundancy and appendixes that consume resources without contributing to the overall objectives.
The management and executives must form part of the production process. Their knowledge is crucial because it will inform their decision making and resource allocation. There are production realities that they must be conversant with. For instance, knowledge of what an intern will come to do helps them to allocate necessary resources and support the idea.
Address the problematic cultural inertia. Companies are encouraged to develop traditions because they build a system and predictable environment. However, these traditions should not be a hindrance to growth. Pay more attention to principles that anchor the brand but daily activities that slow down your progress can be ignored. Sticking to redundant traditions will only cause you to lose to your competition.
Get the right talent into place. Identify the people who can drive your vision and deliver results. At the beginning, you will be looking at titles and qualifications. However, this changes over time when you realize the difference between talent and qualification. Unless you have the right people, the vision will never be achieved.
Be thorough during implementation. Meticulous implementation begins with having a clear road map. The outline must include resources to be used and people to be involved. Have a monitoring system and interventions that will be made from time to time. Plan for emergencies but also work to stick to the plan laid down.
Stick to principles that have been proven over time but exercise flexibility on activities and actions. Be ready for adjustments that enable you to accommodate changing realities on the ground. Work with professionals and ensure that they have necessary resources. The mistakes and triumphs of other people are good for learning.
Develop clear objectives. Goals are important because they inform every other activity that takes place. The goals must be informed by your desire as a brand. They will give you an idea of the personnel you need to bring on board and the resources that you have to set aside. These goals must also be communicated to everyone working in the system to enable you build synergy.
Develop a system that guarantees delivery of set objectives. The aim is to eliminate a silo-d approach where departments and individuals are viewed as independent from the overall objective. Everyone needs to feel part of a process that results into a product. An accountant, for example, must see his role towards production of an artifact despite the fact that he does not know the ingredients or processes. This system is meant to enhance efficiency and speedy delivery.
All actions, resources and activities must be aligned to the objectives of the company. This requires the development of common incentives and shared goals. Any activity that does not advance the goals and objectives of your business should be eliminated. Align all metrics and measures towards the attainment of the said objectives. This eliminates redundancy and appendixes that consume resources without contributing to the overall objectives.
The management and executives must form part of the production process. Their knowledge is crucial because it will inform their decision making and resource allocation. There are production realities that they must be conversant with. For instance, knowledge of what an intern will come to do helps them to allocate necessary resources and support the idea.
Address the problematic cultural inertia. Companies are encouraged to develop traditions because they build a system and predictable environment. However, these traditions should not be a hindrance to growth. Pay more attention to principles that anchor the brand but daily activities that slow down your progress can be ignored. Sticking to redundant traditions will only cause you to lose to your competition.
Get the right talent into place. Identify the people who can drive your vision and deliver results. At the beginning, you will be looking at titles and qualifications. However, this changes over time when you realize the difference between talent and qualification. Unless you have the right people, the vision will never be achieved.
Be thorough during implementation. Meticulous implementation begins with having a clear road map. The outline must include resources to be used and people to be involved. Have a monitoring system and interventions that will be made from time to time. Plan for emergencies but also work to stick to the plan laid down.
Stick to principles that have been proven over time but exercise flexibility on activities and actions. Be ready for adjustments that enable you to accommodate changing realities on the ground. Work with professionals and ensure that they have necessary resources. The mistakes and triumphs of other people are good for learning.
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