For those that are into music, podcasts, and audio in general, SoundCloud may be the site for you. It incorporates these various types of media and social networking capabilities, which makes it a unique entity. If you'd like to use it for business endeavors, there are a few things that you should know beforehand. Here are some important SoundCloud do's and don'ts that online marketing companies will be able to offer.
DO share your content across all channels. You might be proud of your music or audio-related work, but quality isn't enough when it comes to using SoundCloud. According to companies like fishbat, it's equally important to share your work across all channels that you use. These include, but aren't limited to, Facebook, Twitter and Instagram. When you share your work over time - and many online marketing companies will agree - you will slowly but surely build your audience.
DON'T upload anything unless you have visuals to go with them. What does this entail, you may wonder? On SoundCloud, you have the option of including pictures with the content that you post, be it music tracks, podcast episodes, or what have you. It's recommended that you add pictures so that there's a higher chance of listeners being engaged. The static default of SoundCloud will not cut it.
DO implement SEO as early as possible. SoundCloud users should know that they can get found on search engines, provided they know what to do. When they upload new content, be it a music track or podcast episode, they will be able to include descriptions and tags. What these do, in theory, is allow the content in question to be easily found when people search. Anyone that specializes in search engine optimization will agree that SoundCloud is underrated in this sense.
DON'T forget about the Pro option. Did you know that SoundCloud has its own premium account option? This is known as SoundCloud Pro, which boasts several features for the monthly or yearly fee you must cover. These features include, but aren't limited to, advanced analytics and the ability to edit audio without losing likes, comments, or what have you. If you're planning on using this site extensively, the Pro option may be worth looking into.
DO share your content across all channels. You might be proud of your music or audio-related work, but quality isn't enough when it comes to using SoundCloud. According to companies like fishbat, it's equally important to share your work across all channels that you use. These include, but aren't limited to, Facebook, Twitter and Instagram. When you share your work over time - and many online marketing companies will agree - you will slowly but surely build your audience.
DON'T upload anything unless you have visuals to go with them. What does this entail, you may wonder? On SoundCloud, you have the option of including pictures with the content that you post, be it music tracks, podcast episodes, or what have you. It's recommended that you add pictures so that there's a higher chance of listeners being engaged. The static default of SoundCloud will not cut it.
DO implement SEO as early as possible. SoundCloud users should know that they can get found on search engines, provided they know what to do. When they upload new content, be it a music track or podcast episode, they will be able to include descriptions and tags. What these do, in theory, is allow the content in question to be easily found when people search. Anyone that specializes in search engine optimization will agree that SoundCloud is underrated in this sense.
DON'T forget about the Pro option. Did you know that SoundCloud has its own premium account option? This is known as SoundCloud Pro, which boasts several features for the monthly or yearly fee you must cover. These features include, but aren't limited to, advanced analytics and the ability to edit audio without losing likes, comments, or what have you. If you're planning on using this site extensively, the Pro option may be worth looking into.
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