Anyone that works in Long Island SEO and online marketing will attest to the hustle and bustle associated with this field. As a matter of fact, matters can become so fast paced to where social media is overlooked. This shouldn't occur, which is why content calendars must be developed. In order to make yours as perfect as possible, the following do's and don'ts should be adhered to. Before long, you'll see the results of your hard work.
DO keep your content varied. One of the cardinal rules of creating a content calendar is to ensure that its posts are as varied as possible. For example, if you have an infographic scheduled for one day, you shouldn't have an infographic scheduled the day after. Change things up by sharing an article or blog post instead. This is just one of the many suggestions that companies such as fishbat can offer.
DON'T become rigid with your content calendar. It's important to create content ahead of time, but this doesn't mean that you should be rigid. For example, if you work in a particular industry, a piece of news may break that you'll want to share. You might want to cancel what you previously had scheduled in favor of the aforementioned news. Don't worry; the post that you originally created could be repurposed for the future.
DO build your calendars as far ahead into the future as possible. Another way to ensure that your content calendars are created well is to plan ahead. You may want to go as far as a few months into the future, depending on how much of a planner you are. This will keep you on track for a while but, as mentioned earlier, you should be flexible enough to change your content if need be. This is another great tip that those in Long Island SEO can offer.
DON'T let your links go untested. There are many reasons for this and they usually boil down to SEO. For instance, if you're developing a website, you want to make sure that the links that are included function as they should. If they don't, the website in question could be penalized to the point where it doesn't show up in search engine results. The same logic applies to content calendars, so make sure that all links work as they should.
DO keep your content varied. One of the cardinal rules of creating a content calendar is to ensure that its posts are as varied as possible. For example, if you have an infographic scheduled for one day, you shouldn't have an infographic scheduled the day after. Change things up by sharing an article or blog post instead. This is just one of the many suggestions that companies such as fishbat can offer.
DON'T become rigid with your content calendar. It's important to create content ahead of time, but this doesn't mean that you should be rigid. For example, if you work in a particular industry, a piece of news may break that you'll want to share. You might want to cancel what you previously had scheduled in favor of the aforementioned news. Don't worry; the post that you originally created could be repurposed for the future.
DO build your calendars as far ahead into the future as possible. Another way to ensure that your content calendars are created well is to plan ahead. You may want to go as far as a few months into the future, depending on how much of a planner you are. This will keep you on track for a while but, as mentioned earlier, you should be flexible enough to change your content if need be. This is another great tip that those in Long Island SEO can offer.
DON'T let your links go untested. There are many reasons for this and they usually boil down to SEO. For instance, if you're developing a website, you want to make sure that the links that are included function as they should. If they don't, the website in question could be penalized to the point where it doesn't show up in search engine results. The same logic applies to content calendars, so make sure that all links work as they should.
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