Saturday, May 27, 2017

Your Dealership Needs Its Own Car Dealer Carwash

By Edward Snyder


As a car dealer, you need to be as welcoming and quality oriented as possible. You have been showing this by having a beautiful showroom and great offices in which to discuss financing. You must make sure they have a nice, comfortable waiting area, This area, you have seen to this, has refreshments for their enjoyment as they wait for service or a decision to be made. You need to go just one step more and install on of the car dealer carwash units that some others have.

Having a car wash in your lot will help in many ways that will improve your reputation as a dealer with a heart and a good community member. The first, obviously good, reason for this is to ensure you always have clean cars to show potential buyers. This, in and of itself, will pay for the unit quickly. Most people, when they buy a car need it to be as clean as possible as they enjoy the look and feel of this.

The trade ins that you get all of the time must be inspected to identify value. This can often be undermined by trying to see imperfections through a layer of dirt. This is especially true if you are checking the undercarriage. Running this car through a car wash will help see through this and, even if you do not take the trade in, they get a clean car back which will impress them as well.

The service you perform on any car or small truck that comes in might need to be cleaned afterward. This is because of any debris, oil, grease or other substances that may be dropped or smeared on it while being serviced. This will also help your clients know how much you value their business and respect their possessions.

This unit may also be pressed into service, during slow times as a car wash for the public. It is set up and just sits there if it is not being used. You can generate some monthly income this way and, especially if it is an automatic unit, it does not take a lot of manpower to run it.

Another thing that can be done is making the arrangement with other car lots. They can use it and you could be making money from the competition. You can set it up as a promotion or it can be offered as an auction item for a church raffle. This will help you in being a better community neighbor and as a caring place that will bring in more business.

The larger the washing bay, the larger the stuff that can be cleaned. In most of them, you can clean body parts that have been taken off of them for body work. If it is larger than that, it might be able to be used to clean the local fire trucks. This would help the firemen and women and you in making your reputation as a dealer with the best heart around.

Keeping all of your cars and small trucks clean is a great idea. Making a few dollars each month is another one. Making this a promotional draw will bring more people to both types of activities.




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