Sunday, November 27, 2016

Tips For An Effective Luxury Hotel Marketing

By Sandra Brooks


The social media is one of the latest advancements in technology especially when it comes to marketing. Engaging with the people through online pages increases certain awareness of your resort or hotel while getting your future guests excited about their vacation. Before your guests choose your resort or hotel, most probably they have done some research.

Through Instagram, Twitter, or Facebook, one has the ability to influence how people appreciate your resort or hotel before booking. Fortunately, the social media is an effective tool intended for Luxury hotel marketing. It is helpful to increase awareness and help you engage with your present and future guests. Here are some tips to help you increase guests as well as your sales.

First, create an update about dining, nightlife, and suggestions on where they can have fun. Do not try selling through the blog articles as users are not fond of this technique. As much as possible, update the blog every week. This is helpful increase visitors to your website and give you fresh and new contents for other online pages.

The next thing to consider is to use some review websites to reply feedback or comments from potential guests both bad and good. Of course, people read all the reviews and if they notice that you do not reply to their concerns, they will think that you lack better communication and care for your customers. Hence, the right thing to do is to take the conversation offline. Solve the issues through phone or email as it only shows your dedication and compassion towards the clients.

If one is posting certain things on various accounts, make sure to mention other businesses or firms. This way, you will able to increase your online interactions and presence with others. Look how others say and ask about you city and region. When you already know the answers to their questions, you can write a blog article to spread awareness.

Make sure to be authentic and funny. As you see, having a sense of humor works well on social media. No need to post jokes but you can always add humor to your contents. Basically, being ordinary is quite boring. So, think outside the box. Be sure to be competitive enough to stay on top of the competition.

Aside from that, creating an online campaign is another consideration to make. Usually, campaigns work best if you want to gain and attract more followers. Think of creative concepts to market the hotel. No need to offer gifts as campaigns can be made simple yet efficient. If you want, you can hire a digital firm to guide you do the entire work. Creating something unique will certainly get attention. Of course, as a hotel marketer, you need to catch the attention of guests to make reservations.

Most importantly, be sure to listen at all times. Listen to what other people are tweeting about you. There are actually opportunities for you when you choose to engage online. You can use Instagram to keep updated and see what people are posting. Once you listen, you are able to respond immediately.

Basically, creating your own page online give you higher chances of becoming well recognized. There are options where guests can see the availability as well as the pricing through the websites. Therefore, it is important to ensure your pricing is accurate and up to date.




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